The first few times I crunched on the squares I was disappointing in the graham flavor. The squares have a pleasant malty milk chocolate flavor that’s highly addictive when you snack on them, like a graham-flavored version of Chex Muddy Buddies. Ok, so it’s not exactly a “rich chocolate” cereal coating, but this is Kellogg’s, not Ghirardelli. When it comes to the chocolate and graham squares, the rebirth of Smorz lived up to its predecessor and to that campfire taste. Nevertheless, as interweb excitement grew for the return of an extinct specimen of chocolate and graham, I was hopeful this newest version of Smorz would combine everything I loved about the original Smorz, as well as everything that I hoped a mainstream s’mores cereal should have. Now I’m not saying I disliked Smorz - as far as chocolate and graham cereals go, it was good as a snacking cereal - but the marshmallows had a funky artificiality and lighter-than-Lucky Charms ‘mallow give that made them taste stale after a few days. It’s been four years since Smorz left our shelves, and to be honest, I have yet to circle the five steps of grief mostly because I thought the original Smorz had some room for improvement. Well, everyone except a dedicated group of cereal lovers who’ve helped bring back Smorz Cereal. Thankfully, we as a civilization have largely moved past this momentary lapse in linguistics. LOL, once trite and overused, took on new life thanks to LOLZ, while I would argue that Anheuser-Busch owes its entire advertising success of the decade to the phonetic pronunciation of WAZZUP. If the early 2000s taught us nothing else as a society, it was that transposing the letter S with the letter Z in a word made you instantly credible and cool.

Smorz cereal target